Masergy announced the launch of integrated advanced security bundled with its managed SD-WAN service. The move is Masergy’s response to the fact that enterprise clients place high emphasis on integrated security for SD-WAN and apps running in hybrid public/private clouds. Masergy is leveraging established IT and network security expertise and credentials, including global SOC facilities and certified security professionals. The company launched three security options that clients can be bundled with Masergy SD-WAN:
1. Unified Threat Management (UTM): Web filtering, anti-virus, data loss prevention, and intrusion detection and prevention.
2. Threat monitoring and response: 24/7 threat monitoring, and real-time incident response.
3. Managed security services: Combines the above with behavioral analytics (supported by ML), embedded threat intelligence, and 24/7 security monitoring and incident response.
Masergy Opportunities for Differentiation
Masergy has made it more convenient for its customers to source managed SD-WAN together with integrated and advanced security protection in a one-stop shop. This boosts stickiness for Masergy, and drives upsell/cross-sell. In terms of differentiation: Masergy’s sales teams can point to the integration of its security capabilities with its SD-WAN offerings as a standardized off-the-shelf product. As such it can deliver the bundled security features quickly and effectively without the time lag that customized solutions demand. The application of ML to deliver advanced behavioral analytics feature as a part of its managed security services bundle gives Masergy an additional opportunity to differentiate.
Competing managed SD-WAN providers also tend to promote the security features that their clients can get with the services, included standard security protocols and tools, plus additional optional add-ons for more premium and bolstered security. Thus, Masergy’s rivals will point out that the additional security features that it has launched are also available and that the move is nothing new in the market. Masergy’s global competitors tend to have comparably very large-scale managed security credentials and capabilities. Telstra for example has acquired three security specialist companies in the past three years: Cognevo, Company85, and VMtech. OBS has also been very active building up its security capabilities, having acquired SecureData very recently and running a major Orange Cyberdefense group division. Similarly, large global providers such as BT have many hundreds of certified security consultants and security partners that it can deploy to support major multinationals with securing their SD-WAN solutions.
Masergy can highlight three global SOCs offering 24/7 support, plus a team of qualified security consultants. The fact that the company has integrated its security capabilities as defined commercial bundles with its SD-WAN gives customers a quick and smooth on-boarding for advanced secure SD-WAN features and managed service, plus a single throat to choke. Masergy’s competitors can consider adopting like-for-like messaging, developing off the shelf SD-WAN that can be enhanced with integrated security packages. SD-WAN plus security bundles make it easier for clients to buy a secure SD-WAN service from a single supplier. Masergy’s initiative is about giving customers convenience and peace of mind, and competitors must be able to give the same type of message and offer. Both network operators and managed security vendors must communicate to customers how ML is being applied to strengthen behavioural analytics. Failure to communicate ML driven cyber security capabilities means falling behind rivals.
Please send us an email to access the full length version of this report