Masergy announced the launch of integrated advanced security bundled with its managed SD-WAN service. The move is Masergy’s response to the fact that enterprise clients place high emphasis on integrated security for SD-WAN and apps running in hybrid public/private clouds. Masergy is leveraging established IT and network security expertise and credentials, including global SOC facilities and certified security professionals. The company launched three security options that clients can be bundled with Masergy SD-WAN:
1. Unified Threat Management (UTM): Web filtering, anti-virus, data loss prevention, and intrusion detection and prevention.
2. Threat monitoring and response: 24/7 threat monitoring, and real-time incident response.
3. Managed security services: Combines the above with behavioral analytics (supported by ML), embedded threat intelligence, and 24/7 security monitoring and incident response.
Masergy Opportunities for Differentiation
Masergy has made it more convenient for its customers to source managed SD-WAN together with integrated and advanced security protection in a one-stop shop. This boosts stickiness for Masergy, and drives upsell/cross-sell. In terms of differentiation: Masergy’s sales teams can point to the integration of its security capabilities with its SD-WAN offerings as a standardized off-the-shelf product. As such it can deliver the bundled security features quickly and effectively without the time lag that customized solutions demand. The application of ML to deliver advanced behavioral analytics feature as a part of its managed security services bundle gives Masergy an additional opportunity to differentiate.
Competing managed SD-WAN providers also tend to promote the security features that their clients can get with the services, included standard security protocols and tools, plus additional optional add-ons for more premium and bolstered security. Thus, Masergy’s rivals will point out that the additional security features that it has launched are also available and that the move is nothing new in the market. Masergy’s global competitors tend to have comparably very large-scale managed security credentials and capabilities. Telstra for example has acquired three security specialist companies in the past three years: Cognevo, Company85, and VMtech. OBS has also been very active building up its security capabilities, having acquired SecureData very recently and running a major Orange Cyberdefense group division. Similarly, large global providers such as BT have many hundreds of certified security consultants and security partners that it can deploy to support major multinationals with securing their SD-WAN solutions.
Masergy can highlight three global SOCs offering 24/7 support, plus a team of qualified security consultants. The fact that the company has integrated its security capabilities as defined commercial bundles with its SD-WAN gives customers a quick and smooth on-boarding for advanced secure SD-WAN features and managed service, plus a single throat to choke. Masergy’s competitors can consider adopting like-for-like messaging, developing off the shelf SD-WAN that can be enhanced with integrated security packages. SD-WAN plus security bundles make it easier for clients to buy a secure SD-WAN service from a single supplier. Masergy’s initiative is about giving customers convenience and peace of mind, and competitors must be able to give the same type of message and offer. Both network operators and managed security vendors must communicate to customers how ML is being applied to strengthen behavioural analytics. Failure to communicate ML driven cyber security capabilities means falling behind rivals.
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July 30, 2019 - GTT launched four uCPE platform options to suit small sites up to larger-scale data centers, and enhancing its SD-WAN proposition. The move strengthens GTT’s SD-WAN service, because its uCPE platforms support centralized management of software updates across the service provider’s extensive global IP backbone. GTT offers VMware SD-WAN by VeloCloud and SilverPeak Unity Boost for optimization. The service provider also supports Palo Alto Networks and Fortinet on its uCPE devices for virtualized network security. Offering SD-WAN as a VNF feature running on top of a uCPE device is advanced in the market.
GTT's uCPE for SD-WAN gives agile management of remotely connected business sites, such as factories, retail outlets, sales kiosks, and offices, etc., without those sites needing complex and expensive on-site hardware deployment and management.
The combination of its uCPE with SD-WAN, network assets (600 global PoPs) and relations with thousands of third party last-mile access providers results in a compelling offer targeting multinational prospects.
The uCPE devices need to be shipped to client sites thus a reliable global logistical support fabric is a must. Customers that heavily invested in certain major IP router suppliers may be protective of investments, which can introduce an element of resistance to the take up of GTT’s uCPE proposal.
Next steps for GTT - the company can consider how it can differentiate from rivals, since the look and feel of its SD-WAN and uCPE proposal is somewhat similar to SD-WAN plus uCPE available from a several competitors, including for example Colt and Verizon.
Clavem Research suggests that a strong and proven cloud networking heritage (‘from the ground to the cloud’ – a former Interoute moniker) and global IP backbone and capacity holds the keys to a differentiated service.
GTT can continue to develop the richness of its SD-WAN (for example service wrap, management portal, uCPE form factors, and a broad VNF menu), and tell prospects that few service providers can match its rich network coverage and engineering skills, as well as early move into supporting migration to the cloud on behalf of enterprise customers.
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